It has become increasingly popular to have an in store radio in various well known stores. ASDA is one of the more obvious stores which use in store radio. A station that provides radio for many stores is Headland Media. A list of its clients consists of House of Fraser, ASDA FM, Costcutter, Topps Tiles, Carpet Right, Dunelm Mill, Harry Ramsden’s and quite a few others.
In Store radios mainly have a 90-10 ratio of Music and Speech respectively, with all speech being advertisment based. Music is usually songs that are for sale instore or are appropriate for the store's customers.
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