Internet Radio has become very popular in the recent years due to the success of the Internet in general, as well as the fast connections which make streaming radio available and freely accessible. Internet radio can either be delivered by the means of 'Podcasting' or 'Streaming'. Podcasting involves uploading a prerecorded show to the internet and sharing it via download on either the producer's website or iTunes. Streaming is usually live and involves listeners connecting to the presenters website and listening live. This is the medium which is most like traditional radio.
Internet radio stations have become a medium for listeners who consider their particular music interest to be lacking a niche in their local radio. Through internet radio they are able to listen to or even broadcast a show which caters to their particular interest.
Internet radio stations are usually devoid of advertisements due to no running costs. However, there are stations which play adverts to earn an income rather than to pay for running costs due to presenters being able to broadcast with relatively cheap and easy to obtain equipment that is readily available. Internet Radio also requires no formal training, so its usually a medium for aspiring presenters to get into the industry.
An example of an Internet Radio host would be Last.fm where people can upload their own playlists and radio stations for people to listen to live or prerecorded.
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